Terms of service

These terms apply when a dental clinic (“you”) uses the Al Dentech CRM or our advertising service. If you have a separate written agreement with us, that agreement takes priority where the two differ.

1. Who we are

Al Dentech is a service of Black Reef AB, Swedish org. nr 559313-6483 (“we”, “us”). We help dental clinics in Sweden turn ads into booked patients. You can reach us at privacy@aldentech.se.

2. What we provide

• The CRM. Lead capture from Facebook and Instagram, a pipeline, an inbox for Messenger and Instagram, tasks, online booking connected to your journal system, text messages to leads and patients, and reports.
• Ads + CRM. If you choose it, we also plan, create and run your Meta (Facebook and Instagram) campaigns. The CRM is included.

We keep improving the service and may change or add features. We won't remove something central to how you use it without telling you in advance.

3. Your account

• You decide who at your clinic gets a login, and you're responsible for what happens under those logins.
• Keep login details to yourselves and tell us straight away if you think someone has got access who shouldn't have.

4. Your responsibilities

• Use the service for your own clinic and in line with Swedish law, including the Marketing Act and the rules for patient data.
• Only contact leads and patients about things they've asked about or agreed to, and make sure the texts you send from the CRM are appropriate.
• Give us correct information about your clinic, treatments and prices so ads and booking pages are accurate.

5. Ads and your ad account

• Your ad account stays yours. We work in it with the access you give us, and you can remove that access at any time.
• Ad spend is paid by you directly to Meta and is separate from our fee.
• We work to get you good results, but we can't guarantee a number of leads, bookings or patients. Results depend on things outside our control, such as Meta's systems, competition and how leads are followed up.

6. Fees and payment

The fee is the one agreed with you when you sign up. We invoice monthly in advance, with 30 days to pay unless we've agreed otherwise. Prices are in Swedish kronor, excluding VAT. If we change our prices, we'll tell you at least 30 days before the change takes effect.

7. No long contracts

On monthly billing you can cancel at any time by emailing us. The service then runs to the end of the month you've already paid for, and we don't charge for the months after. On yearly billing you pay for 12 months at a time at a lower price; if you cancel, the service runs to the end of the paid year and isn't renewed. We may end the service with 30 days' notice, or straight away if the terms are seriously broken.

8. Your data

• Your patient and lead data belongs to your clinic. For that data you are the controller and we process it on your behalf, as described in our privacy policy.
• When you leave, you can ask for an export of your leads, and we delete your clinic's data within 30 days unless the law requires us to keep it longer.

9. Availability

We aim to keep the service running at all times, but there may be short interruptions, for example for maintenance or when a provider we rely on (such as Meta, our hosting or the SMS provider) has problems. We fix issues on our side as fast as we can.

10. Liability

We're responsible for doing our work with care. We're not liable for indirect losses, such as lost revenue or lost patients. Our total liability is limited to the fees you've paid us in the three months before the issue arose. Nothing in these terms limits liability that can't be limited by law.

11. Changes to these terms

If we change these terms in a way that matters to you, we'll tell you by email at least 30 days before the change takes effect. The date at the top shows when they were last updated.

12. Law and disputes

These terms are governed by Swedish law. We'll always try to sort things out together first; if we can't, disputes are settled by a Swedish general court.